Auto Insurance - Madison, WI

When it comes to car insurance, there are countless options on the market. The Cliff Insurance Agency knows that not all policies are created equal. We are based in Middleton, WI, and have been serving the Madison, Wisconsin area for more than 50 years as an independent agency. While you may be tempted to buy the lowest-priced auto insurance policy, that could end up costing you untold amounts of money in the long run. Let us help you find the right policy at the right price.

Liability Coverage

All of our vehicle insurance options meet Wisconsin's minimum liability insurance requirements, but we go beyond those levels to provide you the full protection you need if you cause an accident that results in serious injuries, death, or costly damage to a high-value vehicle or multiple automobiles. We also offer medical and other expenses for your passengers or other victims.

Coverage for Your Vehicle

A personal auto insurance policy from Cliff Insurance can insure your vehicle against damage from both collisions and non-collision events. Collision coverage is one of the options you have on a car insurance policy. Comprehensive coverage is another option. It often comes with a fairly low deductible and will cover damage from things like falling tree limbs or flying road debris. We also provide coverage for windshields as well as auto theft and damage from vandalism.

Uninsured/Underinsured Motorists

It's possible that someone who doesn't carry enough or any insurance will be at fault in an accident that harms you or your vehicle. In that case, uninsured motorist insurance/ underinsured motorist insurance would respond.

Special Considerations

Cliff Insurance offers customizable policies that can be tailored to your needs. We can cover rental car costs while your car or your victim's car is in the shop, emergency aid, legal expenses, and your use of rental cars or borrowed cars. Our umbrella insurance policies can be applied to your liability for auto accidents if your auto insurance liability limits are not enough in a certain case.

We have many options for coverage to choose from, and we can find you special discount opportunities, such as discounts for multiple vehicles or rarely driven cars, safe drivers and good students. You can also save by insuring your auto and home with the same insurer. Your Cliff Insurance advisor will discuss your autos, drivers and driving habits with you and help you sift through all your choices. We represent many excellent insurers, including Progressive, and serve the Middleton, Madison, Verona, Sun Prairie, McFarland, Mt. Horeb, Cross Plains, Monona, Maple Grove, Cottage Grove, Deerfield, Mazomanie, Wisconsin area, and look forward to assisting you.

We're the intersection where good drivers meet great insurance.


For more than five decades, Cliff Insurance Agency has been dedicated to serving Wisconsin residents with the best in insurance products and advice. We'd like an opportunity to show you how we can help serve you. Please give us a call at 1-800-270-5101 to discuss what auto insurance options are available to you. Or, if you prefer email us or complete and return the form above.